Sunday, July 12, 2015

‘Smart Cities’ Will Know Everything About You

‘Smart Cities’ Will Know Everything About You

How can marketers cash in without becoming enemies of the people?

From Boston to Beijing, municipalities and governments across the world are pledging billions to create “smart cities”—urban areas covered with Internet-connected devices that control citywide systems, such as transit, and collect data. Although the details can vary, the basic goal is to create super-efficient infrastructure, aid 

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